Both new and experienced exporters find us for export advice or business development support. Our work field is commercially oriented, specializing in market entry and positioning. For specific legal or logistic expertise we find cooperation with other specialists.
Feel free to share and validated your international ambition with us, starting with the question “why export? ” - A rational question which may be followed by an emotional answer. Whatever the outcome we always recommend to consider the following steps:
- Define your international advantage
- Prepare your company for export
- Select and analyze your target market
- Identify your competitors
- Compose a market entry & marketing strategy
- Plan and measure your activities
- Make a plan B, just in case
Export coaching voucher
(SIB program - for Dutch companies only)
Are you thinking about export or looking for opportunities abroad? ICI Business offers a subsidized coaching program for (new) Dutch exporters. It is a great way to get ready for your international expansion and develop your export plan.
Ask us about the SIB program and enjoy a sparring partner at your side.
Looking for export tools?
We like to share some of the tools we use in our export development services and consulting. Have a look at the links below – they may appear simple but can be very helpful.
The International Trade Center provides international trade statistics with their Trademap tool. It is a good start for your initial desk research on trade statistics.
The Lean Startup is based on the Lean philosophy and on creating value for your customer. It is a closed loop approach in which you constantly validate your business in order to improve your product and market share. It is about building, measuring and learning.
Possibly the most important and effective tool to prepare your market entry. The SWOT analysis should give you a valuable insight in the competences of your company and the opportunities and threats in your export market.
The Porter Five Forces analysis measures the competitiveness of an industry and the attractiveness of a market. It includes the bargaining power of suppliers and buyers, the threat of new entrants and substitutes and the level of competitive rivalry.
When marketing your product in a new market, it may be useful to use the Marketing Mix. It is a basic marketing tool that comprises (at least) the strategy for 4 P’s: Product, Price, Promotion and Place.
Would you like to know more about export strategy, finding business partners or export tools? Feel free to get in contact and share your international ambition with us!